In the November/December issue of Realtor Magazine, the 90 Day Sale Program – the newest venture from the McMonigle Group with a focus on sale urgency for home buyers and sellers – is touted for its successful launch and continued appeal within current market conditions. As the first program of its kind, the 90 Day Sale online bidding platform (similar in nature to eBay) utilizes price points to motivate home sales ? a strategy honed by the magazine as “creating buyer urgency” successfully. As noted by Danny and Rebecca Cordova, former clients of the 90 Day Sale Program, “We were prepared to be in it for the long haul. The showings were consistent and before we knew it, we had multiple ‘all cash’ offers in a little more than 30 days. We were absolutely astounded to say the least. I would recommend this program to my best friend as well as anyone truly interested in selling their home.”